Luxe Drive
A premium car rental booking interface featuring real-time availability, 3D vehicle previews, and a seamless checkout experience.
Project Info
Year
2023
Platform
Web / Mobile
Industry
Automotive / Travel
Services
- 3D Modeling
- Frontend Dev
- Payment Systems
Tech Stack
100%
Lighthouse Score
0.2s
Load Time
The Challenge
The luxury car rental market is defined by trust and desire. The client's previous site was a static directory that failed to convey the premium nature of their fleet. Customers hesitated to book high-value vehicles (>$500/day) without seeing them in detail. Technical challenges included slow loading times due to unoptimized high-res images and a clunky multi-step checkout process that resulted in a 70% cart abandonment rate on mobile devices. They needed a "Tesla-like" booking experience to disrupt the local market.
Our Solution
We reimagined the booking experience to mimic a high-end configurator. The core innovation was a WebGL-powered 3D viewer (Three.js) allowing users to inspect the car's exterior and interior in 360 degrees directly from the browser. To ensure performance, we used DRACO compression for 3D models and aggressive lazy loading. The booking flow was streamlined into a seamless "One-Click-Reserve" flow using Stripe Connect and Apple Pay. We also built a real-time availability engine that syncs with the fleet's GPS trackers to show accurate car locations and prevent double-booking.
Key Features
- 360-degree Vehicle Viewer
- Real-time Availability Calendar
- Instant ID Verification Integration
- Dynamic Pricing Engine
The Result
The interactive 3D experience increased the average time-on-site by 4 minutes. Conversion rates for the "Supercar" category jumped by 25% immediately due to the trust built by the detailed inspection features. The mobile-first approach captured a new segment of impulse click-and-collect bookings, contributing to a 60% rise in mobile sales. The site won "E-Commerce Site of the Day" at Awwwards for its blend of performance and luxury.