Urban Builders
A corporate website for a real estate development firm, visualizing future projects with immersive galleries and lead generation forms.
Project Info
Year
2024
Platform
Corporate Web
Industry
Real Estate
Services
- Web Design
- CMS Integration
- Lead Gen
Tech Stack
100%
Lighthouse Score
0.2s
Load Time
The Challenge
Real estate development is a high-stakes game of perception. Urban Builders needed to sell luxury condos before they were even built. Their previous site was a confusing maze of PDFs and static images that failed to convey the scale and lifestyle of their developments. The internal marketing team also struggled to update the site, often relying on developers for simple text changes, which bottlenecked their sales campaigns and led to outdated pricing being shown.
Our Solution
We developed a "Digital Showroom" experience. We integrated Sanity.io, a flexible headless CMS, allowing the marketing team to build custom landing pages for new developments using pre-designed "slices" (styled components). We implemented a Mapbox integration to show nearby amenities (schools, parks, cafes) dynamically. The key feature is the "Virtual Walkthrough", where we optimized heavy architectural visualization renders to load instantly, allowing users to move through the unbuilt spaces and envision their future home.
Key Features
- Interactive Property Map
- Virtual Tour Integration
- Lead Capture CRM connection
- Dynamic Project Status Updates
The Result
Lead generation saw a 60% year-over-year increase. The sales team reported that educated leads (those who used the Virtual Walkthrough) closed at a 2x higher rate. The marketing team now launches campaign landing pages in 20 minutes instead of 2 weeks, drastically improving their agility in a fast-moving market.