Velocity Racing
A high-octane website for a professional racing team, featuring team profiles, race schedules, and live timing integrations.
Project Info
Year
2023
Platform
Interactive Media
Industry
Sports Entertainment
Services
- High-Performance Web
- Realtime Data
- Visual Identity
Tech Stack
100%
Lighthouse Score
0.2s
Load Time
The Challenge
Velocity Racing needed a digital hub that matched the adrenaline of motorsport. Their existing site was a generic corporate template that felt static and disconnected from the action on the track. They needed to aggregate live telemetry data, race results, and driver content into a centralized platform that could handle sudden traffic spikes during race weekends (Sundays) without crashing.
Our Solution
We designed a "Dark Mode First" interface heavily inspired by car dashboard UIs and cyberpunk aesthetics. We used aggressive caching strategies and a serverless architecture (Vercel) to handle the "The Sunday Spike" traffic surges. We integrated Supabase Realtime to push live lap times and driver positions to the frontend without the user needing to refresh. The styling uses high-contrast neon styling and CSS-based glitch effects to convey speed and energy.
Key Features
- Live Race Timing Integration
- Driver Telemetry Visualization
- Merchandise Store
- Fan Club Membership Area
The Result
The site is now the primary second-screen experience for fans during races. Fan engagement (time on site) increased by 400% on race days. The merchandise store, integrated seamlessly into the driver profiles, saw a 200% increase in sales. Sponsors have specifically praised the "Partner integration" slots, leading to renewed contracts.