Context
Before the Project Became a Brief.
Velocity Racing had attention during race weekends but no digital home capable of holding it. The existing site looked detached from the team and struggled when live interest created sudden traffic spikes.
Problem
What Was Really Getting in the Way.
Velocity Racing needed a digital hub that matched the adrenaline of motorsport. Their existing site was a generic corporate template that felt static and disconnected from the action on the track.
They needed to aggregate live telemetry data, race results, and driver content into a centralized platform that could handle sudden traffic spikes during race weekends (Sundays) without crashing.
The big move
We designed the experience around race-day behavior: fans arrive quickly, expect live information, and move between driver stories, timing, sponsors, and merchandise without patience for loading delays.
Build
How the Idea Became a Working System.
We designed a "Dark Mode First" interface heavily inspired by car dashboard UIs and cyberpunk aesthetics. We used aggressive caching strategies and a serverless architecture (Vercel) to handle the "The Sunday Spike" traffic surges.
We integrated Supabase Realtime to push live lap times and driver positions to the frontend without the user needing to refresh. The styling uses high-contrast neon styling and CSS-based glitch effects to convey speed and energy.
Engineer for the Sunday spike
Caching and serverless delivery were planned around short periods of extreme demand rather than average daily traffic.
Make live data feel native
Realtime lap and position updates became part of the visual language instead of appearing as a separate utility.
Connect attention to value
Driver content, sponsor visibility, memberships, and merchandise were integrated into the same fan journey.
Impact
What Changed After Launch.
The site is now the primary second-screen experience for fans during races. Fan engagement (time on site) increased by 400% on race days. The merchandise store, integrated seamlessly into the driver profiles, saw a 200% increase in sales.
Sponsors have specifically praised the "Partner integration" slots, leading to renewed contracts.
400%
Fan Eng.
0.8s
LCP
A live sports platform has two jobs: keep pace with the event and convert temporary attention into a longer relationship with the team.
What the project reinforced