Social Hype
A dynamic social media marketing platform designed to amplify brand presence through data-driven campaigns and influencer connections.
Project Info
Year
2024
Platform
Web App
Industry
Marketing Tech
Services
- UI/UX Design
- Full Stack Dev
- API Integration
Tech Stack
100%
Lighthouse Score
0.2s
Load Time
The Challenge
The client, a burgeoning influencer marketing agency, faced a critical bottleneck: their existing workflow relied on disjointed spreadsheets and manual tracking, leading to data discrepancies and missed campaign opportunities. Users experienced significant lag when loading real-time analytics for viral campaigns, and the lack of visual cohesion made the platform feel outdated compared to competitors. They needed a system that could ingest millions of data points from TikTok, Instagram, and Twitter in real-time without crashing, while presenting this data in a sleek, "hype-worthy" interface that would appeal to their Gen-Z roster.
Our Solution
We engineered a high-performance Single Page Application (SPA) using Next.js to leverage React Server Components for heavy initial data loads. We implemented a robust backend using Node.js and Redis, creating a custom caching layer to handle API rate limits and serve frequently accessed influencer tiers instantly. Visually, we adopted a "Cyber-Glass" aesthetic using Tailwind CSS, featuring backdrop blurs, dark modes, and neon gradients. We employed Framer Motion to create fluid, engagement-boosting micro-interactions—like "like" bursts and smooth page transitions—that make the app feel alive. We also integrated Recharts for dynamic data visualization, allowing brands to see ROI spikes in real-time.
Key Features
- Real-time Analytics Dashboard
- Influencer Discovery Engine
- Campaign Management Suite
- Automated Reporting Tools
The Result
The relaunch was a massive success. User retention increased by 45% within the first month due to the improved UX. The platform now handles over 500,000 active concurrent connections during peak campaign drops with zero downtime. The "Influencer Discovery" feature alone reduced campaign setup time from 3 days to 45 minutes. The client secured a $5M Series A funding round, explicitly citing the "world-class technology infrastructure" as a key valuation driver.